The Gentle Start Project
Caring for māmā, nurturing our future
The Gentle Start Project provides care packs for young expecting mothers who are navigating early motherhood with limited support. Each pack includes essential items, nappies, wipes, sanitary products, self-care goods, and baby basics, to help ease those first few weeks and remind every mum she’s not alone.
The project is a community-led initiative by MindfulWell, inviting individuals and local businesses to contribute items or donations to support young women in their transition to motherhood with compassion, dignity, and care.
Ways You Can Help
1. Donate Essential Items
You can donate individual items or complete packs.
Drop-off points:
📍 West Auckland, Green Bay Community House
📦 We also accept posted donations please email mindfulwell.info@gmail.com for postal details.
2. Sponsor a Gentle Start Pack
A full pack costs approximately $50 NZD.
Your donation will go directly toward purchasing items locally and assembling care packs.
Donation options:
$15 — contributes to baby care essentials
$30 — covers self-care and comfort items
$50 — sponsors a full Gentle Start Pack
Each pack includes a mix of essentials and comforting items such as:
Nappies (newborn to 3 months)
Resources more pregnancy birth and beyond
Baby wipes
Sanitary pads / maternity pads
Nipple cream or breast pads
Gentle body wash or lotion
Toothbrush and toothpaste
Reusable drink bottle or cup
Small towel or muslin cloth
Hair ties or brush
Self-care item (e.g. face mask, journal, candle, or chocolate)
Handwritten encouragement note from our community
Each item reminds a young mum that her wellbeing matters too.